Checkout & funnel platform
Checkout and payment orchestration layer for Shopify, WooCommerce and Webflow stores, formerly at lassocart.com. It replaces the store checkout, adds upsells and subscriptions, and routes payments across providers such as Stripe, Whop, Adyen and NMI.
Strengths
Watch out for
Best for
A Shopify store that wants a custom checkout with upsells and the option to route payments across Stripe, Whop, Adyen or NMI instead of Shopify Payments.
| Type | Checkout & funnel platform |
|---|---|
| Pricing model | subscription + % per transaction |
| Card rate | Not published |
| International | Not published |
| Monthly fee | $199 per store/mo, or $149 per store/mo billed annually (Growth) |
| Setup fee | Not published |
| Chargeback fee | Not published |
| High-risk businesses | Not published |
|---|---|
| Dropshipping | Not published |
| Reserves | Not published |
| Payout speed | Not published |
|---|---|
| Merchant countries | Not published |
| Currencies | Not published |
| Shopify | Replaces checkout |
|---|---|
| WooCommerce | Yes |
| Subscriptions | Yes |
| One-click upsells | Yes |
| Apple Pay | Not published |
| Multiple MIDs | Yes |
| Token portability | Case by case |
Growth adds a 1% fee per transaction on top of processor fees. Enterprise (over $5M/month in volume) has custom, lower per-transaction fees. Processing fees, reserves and payouts are set by each connected provider.
Lasso says it is not the merchant of record, a payment facilitator or a money transmitter; connected providers handle underwriting, reserves, holds and chargebacks. Its acceptable use policy bans categories such as controlled substances, counterfeit goods and weapons, and Lasso may reject merchants under its risk policies.
Settlement timing and payout rules come from the connected provider, per Lasso's terms.
Growth plan lists Shopify, WooCommerce and Webflow; Lasso calls this checkout as a service. Whop's docs include a Lasso integration page for Shopify stores, which now sits behind a Whop login.